SANTAMARIA is a creative space obsessed with visual stories. We work with photography, video, and creative direction to bring ideas to life in a way that feels fresh and true to each project. From fashion and lifestyle to brand campaigns, we focus on creating images and films with a clear vision and strong style.
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Juan Santamaria
FOUNDER
PHOTO-VIDEO/CREATIVE DIRECTOR.
I’m Juan, a photographer and videographer. My work moves between fashion, lifestyle, and portraiture. Always looking for the story that feels real.
I see photography as a form of art, a way of saying something without needing to explain it.
My process is intuitive and intentional. I care deeply about the details: the light, the feeling, the mood. Whether it’s a single frame or a full series, I aim to tell a story. I’m drawn to rich, lived-in colour. but there’s something about black and white that always pulls me back. I lean toward clean aesthetics, strong compositions, and emotion.
To me, a good photo holds space for a million interpretations. That’s what I’m always chasing.
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Valentina Barrios
CREATIVE DIRECTION/ STYLING
I’m Valentina, a multidisciplinary creative working across fashion design, styling, and creative direction, while also running my own brand.
My work blends bold, expressive structures with comfort and wearability. I love challenging traditional silhouettes and experimenting with texture and softness to create a unique balance between statement pieces and everyday ease.
I’m always full of ideas, obsessed with making mood boards, mixing and matching outfits, and designing new looks. My mind rarely stops, and I enjoy exploring different ways to bring creativity into every project.